“Jab, Jab, Jab, Right Hook!” is the 2nd book I’ve read by serial entrepreneur and marketing visionary Gary Vaynerchuk.
JJJRH expands upon Vaynerchuk’s main premise — that every platform should be treated like a social networking platform because that’s how the world is choosing to connect and spread information today. Social media isn’t just a type of website — it’s quickly evolving into the internet 2.0 as the technology reaches maturity.
Whereas The Thank You Economy focused more on the meta picture of where the world is going and how companies need to change their culture and plan to fit that, JJJRH focuses more on concrete steps and strategies companies should take to land a killer “right hook” and convert your social media “jabs” to sales.
Effective storytelling is difficult to do and fantastic content doesn’t mean or matter much without proper context. Gary V goes into detail and uses relevant examples from a ton of companies to show how to use facebook, instagram, twitter, pinterest, tumblr, and others properly if you are a company looking to provide value to their potential consumers.
I really liked Vaynerchuk’s uses of examples. The greatest content in the book is through the examples he uses, going sometimes into great detail about why a particular post is well done or falls flat. Anyone who’s a fan of Gary V and would like real tactical insight instead of meta motivational insight should pick up this book. For all that I liked, he doesn’t really cover what to do if you are a brand just starting out – as is likely the case for many of his readers. The examples are geared towards mega companies like Twix and Oreo and how they excelled at “jabbing” and providing value to their audience so they could close a sale later. Still great examples, but a little difficult for a newbie to strategize like some of the giants. I can’t be too critical because he does cover this content through his youtube show — just not in print here.
Overall, I enjoyed the book and will be using it as a guide to navigate my business through the ever-changing world of the internet.
Merry Christmas Eve y’all.