The Startup Project – OLEO Part 6: Back to Columbus

I took a job coaching lacrosse at a high school here in Columbus, so my stay in Virginia was about to end. I worked with a friend of mine who runs a social media marketing business and he hooked me up with a few oil changes of friends and his family as well, and I plan to be working with him on building up Virginia when I’m back — all told I headed back to Columbus with 8 oil changes completed — not a bad start.

The first thing I did when I arrived (well, before I arrived) was set up meetings with as many friends as I could to catch up. I think I’ve realized that relationships are the most important things in life, and I wanted to get back in touch with all the people I still wanted in my life after I had left. It was great to catch up with old friends and spread the word about OLEO, trying to lay some kind of groundwork for how I hoped everything would work.

Getting lacrosse planned out and rolling was really my first priority when I arrived in Columbus — mainly because it was more time-sensitive and I had people counting on my to do my job and do it well.

My plan for the first couple weeks back (and the plan I’m still in the middle of) is figuring out what works best to market OLEO so that I can replicate the success of that in other cities that I travel to. An eclectic mix of cold calling, flyer dropping, content marketing, and facebook ads was my plan to start.

My plan was to utilize the 80/20 rule — the principle that 80% of your results come from 20% of your actions. Essentially finding what targeted people the best so that I could push that instead of just randomly marketing until something stuck.

Tomorrow I’ll update everyone on what I’ve learned so far!



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